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Magnus Veracross Global Product Marketing Manager in Wakefield, Massachusetts

Summary: We are seeking a highly motivated and experienced Global Product Marketing Manager to join our team and help drive the global go-to-market (GTM) strategy for our portfolio of products across North America, EMEA, and APAC. This role will report directly to the Director of Global Product Marketing and play a pivotal role in aligning our product marketing strategy with the company's vision and global product roadmaps.

Responsibilities:

  • GTM Strategy:

  • Support the execution of product marketing and go-to-market strategies for our portfolio of products.

  • Product Launches: Drive demand, product adoption, and revenue growth effective planning and management of product launches and enhancements, collaborating with cross-functional teams to ensure seamless execution.

  • Messaging and Positioning:

  • Define, develop, and update product messaging, positioning, differentiators, and value propositions.

  • Customize product narratives to specific audience, persona and specific global markets, ensuring relevance and resonance.

  • Sales Enablement:

  • Create sales enablement content tailored to key buying personas, including sales presentations, collateral, battle cards, product videos, and more.

  • Collaborate with the marketing team to ensure the effective design and asset creation of sales enablement materials.

  • Market Intelligence:

  • Develop market intelligence through competitive research, surveys, and interviews with key stakeholders.

  • Build expertise about the industry/market, customers, and competitive landscape to become the voice of the customer and inform product marketing strategies.

  • Collaboration:

  • Work cross-functionally with other global marketing team members to execute and deliver impactful campaigns to support product launches that drive revenue growth in a competitive market.

  • Collaborate with marketing and demand-gen teams in the UK and Australia to ensure coordinated global marketing efforts.

  • Performance Monitoring:

  • Monitor and report go-to-market performance, analyzing relevant KPIs to ensure goals are being met.

Requirements

  • 3+ years of B2B Product Marketing experience, responsible for multiple product offerings.

  • Track record of successful go-to-market launches for new products, including executing persona-based campaigns to multiple stakeholders.

  • Skilled at developing content with compelling benefit messaging using sales tools (sales decks, playbooks, battle cards, etc.) to drive purchase.

  • Data-driven: experience building and leveraging competitive intelligence, research, and customer insights to build the case for market opportunities.

  • Excellent writing skills with the ability to communicate effectively to non-technical audiences.[MT1]

  • Highly organized with strong cross-functional project management experience.

  • Ideal candidates will have domain expertise in K-12 SaaS/technology and knowledge of buyers at K-12 private schools, including operational challenges, content consumption, purchase patterns, and decision-making.

  • Collaborative team player with a proven cross-functional team-building ability, fitting seamlessly with our culture of Service, Humility, Excellence, and Inclusion.

  • Bachelor's Degree.

Benefits

  • 3 weeks of vacation per year

  • 14 paid holidays per year (including the week off between Christmas and New Year's Eve)

  • 56 hours of paid sick leave annually

  • Top tier benefits -

  • Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)

  • Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits

Salary at Veracross is determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience. The compensation range for this position is $90k to $110k (annualized USD) and is eligible for an annual bonus based on company performance.

We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.

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