Magnus Veracross Global Product Marketing Manager in Wakefield, Massachusetts
Summary: We are seeking a highly motivated and experienced Global Product Marketing Manager to join our team and help drive the global go-to-market (GTM) strategy for our portfolio of products across North America, EMEA, and APAC. This role will report directly to the Director of Global Product Marketing and play a pivotal role in aligning our product marketing strategy with the company's vision and global product roadmaps.
Support the execution of product marketing and go-to-market strategies for our portfolio of products.
Product Launches: Drive demand, product adoption, and revenue growth effective planning and management of product launches and enhancements, collaborating with cross-functional teams to ensure seamless execution.
Messaging and Positioning:
Define, develop, and update product messaging, positioning, differentiators, and value propositions.
Customize product narratives to specific audience, persona and specific global markets, ensuring relevance and resonance.
Create sales enablement content tailored to key buying personas, including sales presentations, collateral, battle cards, product videos, and more.
Collaborate with the marketing team to ensure the effective design and asset creation of sales enablement materials.
Develop market intelligence through competitive research, surveys, and interviews with key stakeholders.
Build expertise about the industry/market, customers, and competitive landscape to become the voice of the customer and inform product marketing strategies.
Work cross-functionally with other global marketing team members to execute and deliver impactful campaigns to support product launches that drive revenue growth in a competitive market.
Collaborate with marketing and demand-gen teams in the UK and Australia to ensure coordinated global marketing efforts.
Monitor and report go-to-market performance, analyzing relevant KPIs to ensure goals are being met.
3+ years of B2B Product Marketing experience, responsible for multiple product offerings.
Track record of successful go-to-market launches for new products, including executing persona-based campaigns to multiple stakeholders.
Skilled at developing content with compelling benefit messaging using sales tools (sales decks, playbooks, battle cards, etc.) to drive purchase.
Data-driven: experience building and leveraging competitive intelligence, research, and customer insights to build the case for market opportunities.
Excellent writing skills with the ability to communicate effectively to non-technical audiences.[MT1]
Highly organized with strong cross-functional project management experience.
Ideal candidates will have domain expertise in K-12 SaaS/technology and knowledge of buyers at K-12 private schools, including operational challenges, content consumption, purchase patterns, and decision-making.
Collaborative team player with a proven cross-functional team-building ability, fitting seamlessly with our culture of Service, Humility, Excellence, and Inclusion.
3 weeks of vacation per year
14 paid holidays per year (including the week off between Christmas and New Year's Eve)
56 hours of paid sick leave annually
Top tier benefits -
Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits
Salary at Veracross is determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience. The compensation range for this position is $90k to $110k (annualized USD) and is eligible for an annual bonus based on company performance.
We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.