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Wolverine Worldwide Marketing Campaign Specialist in Waltham, Massachusetts

Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.

The Marketing Campaign Specialist is responsible for creating and implementing email, direct mail and SMS campaigns for one of our footwear and apparel brands. The Marketing Campaign Specialist is passionate about the end-to-end customer journey and will be committed to driving and optimizing performance of our retention marketing campaigns in real-time.

  • Plan and assist in execution of the retention marketing calendar. Showcase a variety of brand stories and seasonal commercial priorities as defined by the brand and eCommerce marketing teams.

  • Create designer work orders and creative brief sessions to convey creative direction and ensure appropriate outcome in consumer-facing asset.

  • Own the end to end execution of SMS campaigns for assigned brand(s).

  • Work with audience planners, brand teams and retention teams to optimize audience builds, driving maximum engagement and revenue through email & SMS.

  • Ensure high quality and error free implementation by participating in the testing and QA of email marketing campaigns.

  • Create weekly, monthly and quarterly reporting that clearly communicates results & insights.

  • Collaborate on behavior based triggered campaigns to enhance the consumer journey and drive customer lifetime value and brand affinity.

  • Work with creative teams on aligning audiences and assets to ensure business objectives are met and messaging to the consumer is clear and actionable.

  • Communicate effectively regarding current project status, issues, concerns, etc.

  • Performs duties consistent with the Company’s AAP/EEO goals and policies

  • Performs other duties as required/assigned by manager.

  • 1-2 years of experience in email and/or mobile marketing, with expertise in creating and managing marketing campaigns

  • Understanding of Email Service Providers, experience with Salesforce Marketing Cloud a plus

  • An aptitude to learn new tools and software quickly

  • Experience working with multiple marketing channels

  • Effective verbal and written communication skills

  • Strong organizational skills and effective at project management

  • Creative thinking and problem-solving skills.


Normal office environment. Some travel may be required.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).


External Company URL:

Street: 500 Totten Pond Road Suite 200