TMP Worldwide - HQ - NYC Product Marketing Manager in Waltham, Massachusetts
Radancy is seeking a Product Marketing Manager to develop, execute and bring to life product marketing strategies and initiatives for radancy’s Programmatic Media solutions.
If you are a talented and driven Product Marketing Manager with specific expertise in SaaS products we want to talk!
The success of our business depends on how effectively we place our products into the hands of our customers, evaluate their performance in-market, and inform the next generation of product development.
Thus, you'll work closely with leads across company teams to bring our products into our internal and external partners in ways that distinguish our unique ability to help companies grow their media quality.
Why Join Us?
Truly high-performing teams are hard to come by; joining us gives you an opportunity to collaborate with, learn from, and grow together with a diverse group of high achievers who listen to your ideas and support you along the way.
An entrepreneurial path of progression. Hard work is recognized and individuality is embraced.
Your path of progression will be designed to suit you.
Develop go-to-market (GTM) strategy for Radancy's SaaS Recruitment Marketing solutions
Develop effective product positioning and messaging in support of product rollouts in sync with the greater radancy platform offering
Deliver core content development and internal and external training for new client acquisition and customer adoption programs
Create benefits-driven product messaging that separates our solutions from competitors
Create internal and external communications for product launches, including messaging, differentiators, product collateral, objection handling, competitive matrices, web copy, emails, social announcements, etc.
Craft and gain feedback for collateral that reveals the value of radancy’s products including: slide decks, product two-sheeters, use cases, case studies, technical product spec sheets, and product-focused thought leadership
Oversee internal and external focused product content, messaging and video across the website and other online sources
Collaborate with Product, Marketing, and Revenue teams to establish best practices for long-term effectiveness and success of our product marketing
Train internal teams and client teams on the benefits, use cases, and content of new products and features
Work closely with product managers to create timelines for product development, release and launch to make sure product management and product marketing are in alignment
Collaborate closely with product SMEs to create thought-leadership narratives and production assets (blog/guest posts, press clippings, speaking slots and related) around product innovation
Conduct market research and collect customer feedback to inform product strategy
Incorporate a thorough understanding of the challenges of Radancy’s enterprise clients into product marketing strategy, execution and training
Work with account teams and clients to understand their product use, which you translate into updating key client personas, product FAQs, and prospective RFIs
Maintain and expand competitive analyses, competitor pricing and messaging in order to differentiate Radancy solutions
Monitor and analyze product marketing engagement levels, related product adoption and market impact
3-5 years of product marketing experience for SaaS or technology company
1+ years in recruitment marketing industry is a plus
Experience working closely with Product and other stakeholders to develop and execute successful go-to-market strategies for complex SaaS products
Collaborative, customer-centric, and data-driven approach to establishing best practices that will take our product marketing discipline to new heights
Strong examples of self-created collateral including case studies, product overviews, and website content
Excellent ability to craft stories that engage audiences while demonstrating product value and differentiation
Ability to train, create video demonstrations, and ease with public speaking in order to effectively communicate product positioning across internal and external partners
Desire to work closely across teams with exceptional communication skills as well as ability to see projects to efficient conclusion
A can-do attitude and an inclination to seek a creative solution to any technical or process challenge
Initiative and drive in everything you do
Join the global leader in talent acquisition technologies that’s committed to finding new ways to leverage software, strategy and creative to enhance our clients’ employer brands – across every connection point. We’re looking for unconventional thinkers. Relentless collaborators. And ferocious innovators. Talented individuals who are ready to work towards solutions that transform the way employers and job seekers connect.
Radancy is an equal opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We actively work to create an inclusive environment where all of our employees can thrive.
External Company Name: TMP Worldwide Advertising & Communications, LLC
External Company URL: http://www.tmp.com/
Street: 1075 Main Street
TMP Worldwide - HQ - NYC
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