Job Information
United Site Services Specialist Digital Mktg in Westborough, Massachusetts
About USS
You may not always notice United Site Services, but we are always there - at construction sites, industrial facilities, and live events all across America. We take pride in providing essential services like portable restrooms, hand hygiene solutions, temporary fence, trailer solutions, roll off dumpsters and more, for customers across the country. From state parks to the largest music festivals in the nation, our team is on the road and behind the scenes helping our customers create easy, safe and clean experiences for their employees or patrons. Join a company that makes a difference in communities across the country while providing for yourself and your family.
THE USS DIFFERENCE
One-stop-shop for temporary site services, offering a full line of portable restrooms, hand hygiene solutions, temporary fence, trailer solutions and more.
The largest inventory of equipment in the country.
Coast-to-coast coverage with over 130+ locations in 27 states — and growing!
Primary Purpose
The Digital Marketing Specialist is highly motivated and will primarily focus on managing our email marketing campaigns and social media channels to drive engagement, increase brand awareness, with the end goal being to generate leads. This role has a solid understanding of digital marketing strategies, possess excellent communication skills and is adept at analyzing data to optimize campaign performance.
Essential Functions
Mange email marketing campaigns from conception to post-deployment
Create engaging email content, including copy, visuals, and calls-to-action (CTAs)
Segment email lists based on audience demographics, behaviors and preferences
Monitor and analyze email performance metrics such as open rates, click-through rates (CTR), and conversion rates
Implement A/B testing to optimize email content and delivery times
Stay up-to-date with email marketing best practices and industry trends
Manage and maintain our company's presence on social media platforms, including but not limited to Facebook, LinkedIn and Instagram
Develop and curate engaging content for social media posts, including text, images, videos and infographics
Monitor social media channels for mentions, comments, and messages, and respond in a timely manner
Collaborate with cross-functional teams to align social media strategies with overall marketing objectives
Analyze social media performance metrics and generate reports to track key performance indicators (KPIs) such as reach, engagement and conversion rates
Stay informed about social media trends, algorithm changes and emerging platforms
Develop and implement strategies to grow our email subscriber list and social media following
Collaborate with the marketing team to integrate email and social media campaigns with other marketing initiatives
Conduct market research and competitor analysis to identify opportunities for improvement
Utilize data-driven insights to optimize email and social media campaigns for maximum impact and return
Continuously test and iterate on strategies to improve campaign performance and achieve business goals
Perform other duties as assigned
SUPERVISORY RESPONSIBILITIES
This position does not have direct supervisory responsibilities.
Qualifications
QUALIFICATIONS
EDUCATION
Min/Preferred
Education Level
Description
Minimum4 Year / Bachelors Degree
in Marketing, Communications, or a related field.
EXPERIENCE
Minimum Years of Experience
Maximum Years of Experience
Comments
3
proven experience in digital marketing, with a focus on email marketing and social media management
ADDITIONAL KNOWLEDGE, SKILLS, AND ABILITIES
Strong understanding of email marketing platforms (e.g., SalesForce Marketing Cloud, Mailchimp, Constant Contact) and social media management tools (e.g., Hootsuite, Buffer)
Proficiency in data analysis and interpretation, with experience using analytics tools such as Google Analytics
Excellent written and verbal communication skills, with the ability to create compelling content for various digital channels
Creative thinking and problem-solving skills, with a keen eye for detail
Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously
Up-to-date knowledge of digital marketing trends, best practices and industry standards.
Physical Requirements
PHYSICAL REQUIREMENTS
Demand
Frequency
Sit while answering phones or reply to emails
Frequent
Use hands and fingers to handle, control or feel objects tools or controls
Frequent
Repeat the same movements when entering data
Frequent
See details of objects that are less than a few feet away
Frequent
Speak clearly so listeners can understand
Frequent
Understand the speech of another person
Frequent
Focus on one source of sound and ignore others
Frequent
Hear sounds and recognize the difference between them
Frequent
See differences between colors, shades and brightness
Frequent
Benefits Summary
All full-time employees working an average of 30 hours or more per week are eligible for the below benefits. Part-time employees may be eligible for similar benefits.
Paid Time Off (pro-rated for Part-Time employees)
Paid Holidays
Medical/Pharmacy
Dental
Vision
100% Employer-Paid Short-Term Disability
100% Employer-Paid Long-Term Disability
100% Employer-Paid Employee Basic Life & Accidental Death and Dismemberment
Voluntary Employee Life & Accidental Death and Dismemberment
Voluntary Spousal Life
Voluntary Dependent Life
Hospital Indemnity, Accident and Critical Illness
Commuter/Transit Account
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Health Savings Account
401(k) with employer match
100% Employer-Paid Employee Assistance Program (EAP)
Employee Discounts
Salary Range
– / year
EEO Statement
EEO STATEMENT
United Site Services is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation , gender identity or expression , age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state or local law. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and co-workers.
United Site Services
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