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Citizens Bank Marketing Manager in Westwood, Massachusetts


The Marketing Partner will ensure flawless execution of customer communications and always-on tactics to enable the division to drive growth while reducing risk and cost. This role will lead end-to-end execution of customer communications and marketing tactics primarily for Small Business and Commercial business lines. The channel focus will be primarily direct marketing (Direct Mail/Email/Telemarking), but could also include digital marketing (social, website).

The Marketing Partner will collaborate with key partners, line of business stakeholders, and external vendors while ensuring an excellent customer experience. Key partners include Marketing Managers, other Marketing Partners, Greenhouse (internal creative agency), external agencies, Brand & Advertising, Legal/Compliance, Sales and Strategy, and Digital SMEs.

Primary Responsibilities

  • Flawless End-to-End Marketing Execution – Develop, implement and track (if needed) marketing and communication tactics such as Direct Mail, Email, Outbound Calling, Web plans, and landing pages

  • MRM workflow ownership of all assets; including any discussion with legal/compliance

  • Develop and manage project schedules and identify key dependencies across tactics to ensure on-time delivery. Ownership of all marketing project plans, including direct marketing matrix and instructions for internal data teams and external vendors.

  • Manage campaign costs and vendor payments to ensure compliance with internal finance and budget policies and on-budget delivery

  • Creative Brief development

  • QC of data and creative audits in partnership with internal and external agencies and vendor partners

  • Post-launch validation to ensure accuracy

  • Track performance of tactics – In limited instances, track execution and performance of various marketing activities and provide insight and recommendations for future campaigns

    Required Skills/Experience:

  • 3-5 years marketing and communication experience

  • Excellent interpersonal and communication skills to develop and nurture relationships, influence key stakeholders, and resolve conflicts independently to mutually agreeable solutions

  • Strong prioritization skills and ability to quickly re-prioritize in a dynamic environment

  • Track record of developing creative solutions and strategies to complex problems

  • Self-starter with strong attention to detail, high sense of urgency and ability to work on multiple projects under pressure and meet deadlines

  • Experience with various marketing channels, in particular direct mail and email

  • Computer proficiency, including MS Office (specifically Power Point and Excel)


Preferred Skills/Experience:

  • Experience in financial services and/or a large corporation

  • Experience with MRM systems a plus

  • Familiarity with Agile methodology a plus


  • Bachelor's degree

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer/Disabled/Veteran

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.