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Citizens Bank Senior Manager, Advertising & Brand Strategy in Westwood, Massachusetts


We are seeking a highly motivated, passionate and collaborative individual to join the Brand Strategy & Advertising team. As a key member of the Brand Advertising team, you will be responsible for building strategies and marketing efforts to support key business objectives. You will partner, influence and guide internal team members and stakeholders as well as external agency partners to develop and execute messaging strategies and advertising campaigns across various channels spanning traditional and emerging media, digital content and strategic media partnerships, etc. This role requires a balance of both strategic thinking as well as executing flawless integrated ad campaigns from strategy, to execution, to measurement.

Key responsibilities include:

  • Develop well informed, strategic, creative and media briefs that align with brand strategy.

  • Responsible for the development of industry leading, differentiated creative that is on time, on strategy and ultimately drives brand regard, sales and business goals.

  • Responsible for thinking broadly about the new ways of connecting with consumers through content strategies to achieve brand and business objectives.

  • Drive brand consistency across all media based on brand standards/guidelines.

  • Manage projects from start to finish through post launch and measurement; communicating updates to team members.

  • Demonstrated ability to manage up and partner with people at all levels of the company.

  • Ability to clearly communicate vision, drive alignment, engagement and understanding.

  • An understanding of ability to evaluate media buys/plans and post campaign measurement.

  • Build relationships with creative and media agencies and helping provide clear input and direction through timely communications

  • Manage to the annual marketing budget.


Required Skills/Experience:

  • Bachelor’s degree in Marketing, Business Management, Communications, or equivalent

  • Understanding of advertising industry and trends.

  • Recent advertising agency (account management) experience a plus.

  • Knowledge of media fundamentals, media planning and buying as well as emerging media trends across traditional and non-traditional media (experience with broadcast and digital a plus)

  • Strong creative instincts and passion for developing great work (creative & media plans) that get results

  • Strong communication skills (oral and written) and ability to build partnerships amongst peers as well as senior executives

  • Experience with brand research and creative testing

  • Ability to integrate and work cross functionally with teams

  • Detailed oriented and comfortable working in a fast-paced environment under tight deadlines

  • Strong analytic mind and interest in post campaign results.

  • 8-10+ years marketing and/or advertising experience

  • Experience in both B2B & B2C a plus

  • Financial/banking category experience a plus

    Hours and Work Schedule

    Hours per Week: 40

    Work Schedule: Monday-Friday 8:00AM-5:00PM

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer/Disabled/Veteran

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.